Turns out the only thing that's more fun than meeting new friends1+ Archivesraising money for Planned Parenthood while you do it.
Yesterday, Bumble BFF, the social side of the popular dating app, helped a few hundred thousand people meet new friends and donated 10 cents for every mate match they made. The company told Mashableit was done as part of a 12-hour campaign, and in that time there were 438,790 BFF matches.
That translates to $43,879 raised for Planned Parenthood. Plus, because there was such a large increase in engagement the company -- which is known for being woman-friendly and has supported PP in the past -- decided to throw in some extra money necessary to make it an even $50,000 donation. That's a pretty successful girl's night out.
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You might have seen people mention it on social media, but there wasn't any big self-promotional publicity push. Still, people jumped at the chance to help their fellow women -- further proof that the power of #GirlGangs is no joke.
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You can now swipe right to find a new BFF